X.com PayPal is an online payment service provider. PayPal blew in on the Internet scene about a year ago.Their slogan was “Free safe way to send and receivepayments online.” Recently, PayPal instituted a business type of accountrequiring bank account verification and promisingthat a verified business account would never be subjectto chargebacks providing the owner follows […]

Chances are this is not the first time you’ve read an articlementioning search engines. You know, the ones that talkabout meta tags and keywords and all that jazz to get youhigher rankings? Well, is all the search engine buzz reallyworth ALL your marketing time? I can answer that for you inone word. No. Now don’t […]

Everyone knows the power of the first impression. You’vetaken this into consideration when you developed yourwebsite. You’ve also heard about how the typical Internetuser only visits a few sites each week, and that many timesthey are referred to new sites by word of mouth. Now thinkabout your website and ask yourself if it is perfect. […]

Locating effective, low cost marketing techniques that willwork for your business can be difficult. More often thannot, finding a low cost promotion solution is a lot easierthan finding one that is both low cost AND effective. Formarketers who don’t have a whole lot of capital to workwith e-zine advertising can be a very effective form […]

With the announcement earlier last week of Go.com (formallythe search engine, Infoseek) leaving the Internet andeToys.com firing the rest of it’s staff and packing up, it makesyou wonder why so many dot-coms are failing. I have thereason for you, they skipped the basics and thought they had tospend millions in TV, print and radio ads […]

E-mail can be a very powerful and effective marketing tool,when properly used. Unfortunately, all too often many abusethis great tool by shooting out unsolicited “spam” e-mail tolarge numbers of people who haven’t asked to receive it. Whilespam is cheaper then targeted, opt-in e-mail it’s much less thanstellar performance is not worth it and can get […]

Since this week’s feature article is shorter than what I normally put out, I thought I would combine two great marketing techniques into one issue. So this week you’re going to get a double dose of great ways to promote your website. A few issues back I talked about using news releases to announce new […]

Newsgroups have been around since two days before dirtwas new. But still today they can be a decent marketingtool for your business. Times have changed though, andjust like with search engines, you shouldn’t focus a majorityof your time on posting to newsgroups. There are thousandsof them out there, most of which are filled with spammessages. […]

There are a few good ways to get repeat sales and increase customer loyalty. The one strategy that I want to focus on this week is starting your own opt-in newsletter. Now don’t cringe or click the delete key. Having your own opt-in newsletter is critical to your online success. That’s one of the reasons […]

Everyone is familiar with pop-up windows. They are usuallyfilled with advertisements and are usually closed before theyeven have a chance to load. Most people view them asannoyances and will sometimes even leave the site they are onif one appears. But what if I told you there was a way to use pop-upseffectively? Think not? Well […]